Apple Event — September 15

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Good morning and welcome. We are so pleasedthat you could join us today. We’ve got some really excitingproduct announcements to share with you. As we all continue to make our waythrough these difficult times and face the challengesthat COVID-19 is causing in our communities around the world, it’s so inspiring how people everywherehave adapted: working remotely, learning from home and gathering virtuallyto stay close to family and friends. And it’s been gratifying to see the important roleour products have played in helping people come together,carry on and move forward. We know that lifewon’t always be like this, and we’re all looking forwardto better days. Here at Apple, we feela deep responsibility to keep innovating, to continue making products that enrichpeople’s lives in meaningful ways. Today we’re focusing on two products that have played integral rolesin people’s everyday lives: Apple Watch and iPad.Let’s get started with Apple Watch. Apple Watch revolutionizedwhat a watch can do. If you think about it, for over 100 years, the traditional watch really focused onjust one thing: time. Today, it’s incrediblewhat Apple Watch enables you to do right from your wrist. I use my Apple Watch andits amazing features throughout the day. Before I go out in the morning,I check the weather. At work, Apple Watch notifies me with everything from messagesto news alerts and keeps me right on schedule.I’m doing my best to stay in shape, so it’s great that Apple Watchkeeps track of my workouts and motivates me to close my rings. When I get home,I use it to open the garage, unlock my door and turn on the lights. And when I’m ready to settle in, I use Apple Watchto stream my favorite music. And it’s so reassuringfor millions of customers that Apple Watch has introducedgreat health features like heart monitoring, cycle trackingand fall detection and even the ability to take an ECG. No wonder Apple Watch isthe most loved watch in the world. I love reading the many messagesI get every day from Apple Watch users telling me how the watch has changed,and in some cases, saved their lives. Like Ray from Texas. She’d been experiencing painin her stomach, but didn’t think it was too serious. When her Apple Watch alerted herto an elevated heart rate, she realized it really was.She went to the ER, where it was determinedshe was in septic shock. Ray got immediate intervention, but she could have diedwithout that warning from her Apple Watch. Or Enrique from Spain, who’s blind and uses his watchfor everything from speaking the time to reminding him when his appointments are to calling taxis and helping him keep fit. For Enrique, his Apple Watch has becomean essential part of his day-to-day life. Now I’d like you to meet a few moreof these people and hear their stories.Dear Apple, my name is Kate. It has always been my dreamto become an Olympian, but that can be hard with type 1 diabetes. It was just so many shotsand finger pricks every single day. I went from having to check my blood sugarmanually every 20 minutes to now all I have to dois just glance down at my wrist, which reads the insulin packattached to my side. [crowd cheering] I feel like I don’t have type 1when I’m competing now.[announcer] That is a UShigh-school record. That’s unbelievable. My name is YJ. Back in February of 2019, I was diagnosed with high blood pressureand hypertension. The medications cost me$2,000 dollars a month, with insurance. That was the tipping point for me. I started tracking my exercisesand started tracking my health, all through my watch. Almost 18 months later,I am not on any medications, and I am in the best shape of my life. My name is James. We were sitting in the living room, and I glanced down at my watch’cause it kind of vibrated. It flashed “Increased Heart Rate.” By the time we got to the hospital,my heart rate was 206, and she said,”Sir, you’re going into cardiac arrest.” I was 26. I wanted my life, and I didn’t want my life just for me,but I wanted it for my family. I’m thankful to still be here, and I’m thankful for that devicethat saved me. I really love hearing those stories about how Apple Watch helps peopleand enriches their lives.And healthcare providers,insurance companies and businesses are also seeing the benefitsof offering Apple Watch. They know it can make a big difference in the lives of their patients,customers and employees. Recently, the Mount Sinai Health Systemin New York launched the new Warrior Watch Study. Using data from Apple Watch, researchers are studyingthe impact of COVID on the psychological well-beingof frontline healthcare workers by identifying early signs of stress while also looking to predict infectionbefore symptoms appear. Singapore has one of the world’s leadinghealthcare systems. This fall, Singapore will becomethe first country to leverage the benefits of Apple Watch by offering incentives for peopleto use it to stay healthy and active. Apple Watch helps people understandso much about their health and fitness and to live a better day. This year we’re going to take iteven further. Here’s Jeff to tell you what’s next. Apple Watch has made a profound impact on so many of our customers’ lives,and we continue to be inspired. And this year, watchOS 7 addsseveral important health features that take advantage ofthe powerful technology in Apple Watch.The new Sleep app usesthe motion sensors to track your sleep. Automatic handwashing detection recognizes the motion and soundwhen washing your hands and encourages you to continuefor the recommended 20 seconds. And watchOS 7 now usesyour motion and heart rate to measure a lower rangeof VO2 Max values. Now, the American Heart Associationrecommends routinely assessing cardio fitness levels, and VO2 Max is the most accurate wayto capture this. The problem is, it’s usually only measuredin specialty clinics.Well, watchOS 7 can now measurea full range of VO2 Max, which is a powerful predictorof your overall health. And coming later this year, you can receive a notification ifyour VO2 Max drops to those lower levels. Each year, Apple Watch raises the bar, adding new features and technologythat improve our lives. This year, Apple Watchtakes another big leap forward. And I’m excited to show it to you now. This is the new Apple Watch Series 6. The perfect combination ofpowerful features and beautiful design. Series 6 is our most colorful lineup ever. There’s a new blue aluminum case, this updatedclassic gold stainless steel finish, a new gray-black stainless steelcalled Graphite and for the first time, a stunning newApple Watch (PRODUCT)RED.Now on the inside, Series 6 ispacked with incredible technology, including a new health sensorthat enables an amazing new capability. Let’s take a look. With Apple Watch Series 6, you can measure your blood oxygenright from your wrist. The new health sensor in Series 6 shines red and infrared lightonto your wrist and measures the amount of lightreflected back. Advanced algorithms use this datato calculate the color of your blood, which indicatesthe amount of oxygen present. The new Blood Oxygen app lets youtake a measurement in just 15 seconds. [watch chimes] And Series 6 also capturesperiodic background readings and stores them in your Health app. So if you wear your Apple Watch to bed, it can record background measurementswhile you sleep.I’ll hand it over to Sumbul to talk more about blood oxygenand its importance to your health. Blood oxygen saturation,also known as SpO2, is like a vital sign. It’s a key measurement that contains critical information aboutyour breathing and circulation. Apple Watchis already a powerful health tool, with apps that measure heart rateand heart rhythm. And now, adding blood oxygen brings another valuablehealth measurement to users. Blood oxygen and pulse oximetry are terms that we’ve heard a lot aboutduring the COVID pandemic. As you breathe,your heart and lungs work together to deliver oxygen throughout your body. Blood oxygen saturation is an indicationof how well this system is functioning and of your overall respiratoryand cardiac health. And pulse oximetry is how you measure it. Now, the Blood Oxygen app on Series 6lets you measure your blood oxygen for fitness and wellness purposesfrom your wrist anywhere and at any time. This is a great new toolfor your overall well-being.And to enable future medical discoveries, we’re launching three newhealth research studies to learn how longitudinalblood oxygen measurements, along with other health metricsfrom Apple Watch, can help manage conditionsthat affect the heart and lungs. First, to study how to better manageand control asthma using physiological signalsfrom Apple Watch, we’re collaboratingwith the pulmonary experts at the University of California, Irvineand Anthem. Second, to learn more about how metrics,including blood oxygen, can be used to manage heart failure, we’re partnering with one of the largestresearch organizations in North America, the University Health Network, and the investigatorsat the University of Toronto. And finally, as we all continueto learn more about COVID and understandthe interplay with influenza, we’re partnering with the investigatorsof the Seattle Flu Study and faculty from the Universityof Washington School of Medicine.We will explore how changesin blood oxygen and heart rate could be early signals of the onsetof these respiratory conditions. So that’s the new blood oxygen feature. We’re so excited to bring this importantnew health capability to our users. Now, back to Jeff to tell you more aboutthe new Apple Watch Series 6. Whether you’re measuring blood oxygen, making a phone call on your watch or simply checking your Activity Rings, it’s all made possible by Apple Silicon. Inside Series 6 is our sixth-generationSystem in Package. It’s a purpose-built designthat’s absolutely unique in the industry. It includes a high performancedual-core processor based on the A13 Bionic in iPhone 11 but optimized for Apple Watch. The S6 is up to 20% fasterthan the previous generation. Series 6 also has great new features that are perfectfor when you’re out and about. Let’s head outside and take a look. Because of its energy-efficient design, Series 6 has an even betterAlways-On Display, making it easier to read your watchon sunny days without having to wake the display.Now it’s two-and-a-half timesbrighter outdoors when your wrist is down. Series 6 also featuresa new always-on altimeter that provides continuous elevationthroughout the day. So on your next hike, you can see your elevation changein real time, right on your watch face. And at any time, no matter where you are, you can measureyour blood oxygen saturation right from your wrist. [watch chimes] Now let’s talk about watch faces. The watch face is fundamentalto the Apple Watch experience. And we’re taking faces further this year, starting with some great new designs. And we’d like to share them with you now. [Dye] The watch face is the most powerfuland personal aspect of Apple Watch. Our approach to face designbegins with a deep respect for the history of timekeeping. We combined that sense of craft with the powerful technologiesand capabilities of Apple Watch to create these new faces.The GMT face showsmultiple time zones at once and takes into account where you are. The Count-up face lets youstart tracking elapsed time from any given point. And inspired by classic racing watches, the Chronograph Pro facefeatures multiple time scales, including a tachymeter to measure speed based on time traveledover a set distance. In the Typograph face, numerals can be displayedin three custom type styles and four different scripts. Every combination is tailoredto fit the face perfectly. We also collaborated withthe artist Geoff McFetridge to create a unique piece of artfor your watch. There are millions of combinations, and a different one animateswhen you raise your wrist. The Memoji face bringsyour favorite Memoji to your watch. Each one moves and reacts to your touch. And with the Stripes face, you can show your pride in who you are,support your favorite team or even match what you’re wearing. We’re so proud to add tothe legacy of Apple Watch faces with this new collection. In watchOS 7,we also gave developers new tools to build even more specializedwatch faces. So if you’re into surfing,there’s a watch face for that, with apps like Dawn Patrolto check surf conditions.Or if you’re into photography,there’s a watch face for that, with apps like Lumyto help you track the sun’s position. Or if you’re a healthcare provider,there’s a watch face for that, with apps like Notableto see your upcoming appointments. Watch faces have always been a great wayto personalize your Apple Watch. Another is interchangeable bands. Now, traditional watch bandshave a clasp or a buckle, and they’re limited toa few preset sizes for fit. Well, today we’re excited to introducesomething completely different.We call it the Solo Loop. The Solo Loop is remarkably simple. No clasp, no buckle, no overlapping parts. Just one continuous piece. Made from custom liquid silicone, the Solo Loop is stretchable, so you caneasily slip it on and off your wrist. It looks great, and it’s durable,and it’s swimproof, so it can go anywhere. It’s available in a range of sizes so you can find your most comfortable fit.And it comes in seven fantastic colors. This new band style is so comfortable, we did another version called… the Braided Solo Loop. It’s made from 100% recycled yarn that’s meticulously braidedwith ultrathin silicone threads, and it will be available in five colors. We’re also offering a new takeon the leather band with the new Leather Link, with no loop-back or clasp of any kind. There are also great new updatesfor Apple Watch Nike, with fun new Sport Bandand Sport Loop colors plus a new Nike watch face. And for Apple Watch Herms,we’re introducing the new Attelage band, in both single tour… and double tour. That’s Apple Watch Series 6, the most advanced Apple Watch ever. We think you’re gonna loveall the amazing new features. This year we’re doingtwo additional things to make Apple Watch availableto even more people. And the first is an entirely new wayfor families to use Apple Watch.And here’s Deidreto tell you all about it. Apple Watch is essentialfor staying connected to those you love, whether that’s a child or an older adult. Right now,Apple Watch needs to pair with an iPhone, which is something they might not have. This is why we’re excitedto introduce Family Setup. With Family Setup, you can use your iPhoneto pair watches for your children or older members in your householdwho don’t have their own phones. And they will havetheir own phone number and account. Let me show you how it works. Family Setup enables greater independencefor your kids or older parents. And you have the comfort of knowingthey’re just a call away. You get the safety and communicationfeatures that technology can deliver in a devicethat can be managed responsibly.For example, you can specify which contactsyour kids can communicate with when using Messages and more. And you can set upautomatic location notifications. So whether it’s Grandma’s house,school or basketball practice… you’ll get the reassurance your child isexactly where you expect them to be. To help them stay active,kids can now track Move minutes and use all of the other great featuresof Activity and Workout in a way that works best for them. Kids can create a Memojiwith just their watch and share it as stickers in Messagesor in the new Memoji watch face. Whether they’re learning at homeor in the classroom, the new Schooltime modehelps kids stay focused with Do Not Disturb,restricted interaction and this distinctive look, which teachersor parents can recognize at a glance. These are just some of the ways Family Setupprovides kids and older adults with the powerful and uniquebenefits of Apple Watch, even if they don’t have an iPhone.Family Setup requires a cellular modelof Apple Watch Series 4 and later and will be available at launchwith these carrier partners… in these regions around the world, with more coming later this year. And that’s Family Setup. Back to Jeff. We think Family Setup willkeep families more connected, giving kidsgreater independence and agency and you more peace of mind. The second thing we’re doing to make Apple Watch availableto even more people is to create a new model that combineselements of Series 6 design with the most essential featuresof Apple Watch, all at a more affordable price. We call it Apple Watch SE. Apple Watch SE hasthe features customers love. It has everything you needto stay connected, be more activeand keep an eye on your health. And like Series 6, Apple Watch SE uses our largestand most advanced watch display, allowing you to seeso much more at a glance.More information and appson your watch face. More in Messages, Calendar and Maps. And larger and easier-to-read metricswhile you’re working out. And for fast accessto information and apps, Apple Watch SE uses the S5 chip, for up to two times faster performancethan Series 3. And staying connected is even easierwith the cellular models, which allow you to make phone calls,send messages and more, even without your phone.And with Family Setup, cellular models of Apple Watch SEwill also be great for kids. Customers love using Apple Watchfor fitness and working out, and Apple Watch SE hasthe same accelerometer, gyroscope, compass and altimeter as Series 6. And because it hasthe latest motion sensors, Apple Watch SEalso supports fall detection, a feature that’s madea lifesaving difference for many Apple Watch wearers. With all of these features and more, including the new capabilitiesin watchOS 7, we think Apple Watch SE will bethe perfect watch for many new customers.Apple Watch SE starts at just $279. In addition, we’re announcingApple Card Financing for Apple Watch, so customers can easily payacross 24 monthly payments. Apple Watch Series 6, with the breakthroughnew blood oxygen sensor, starts at just $399. And Series 3 continuesat its great entry price of just $199. With three great Apple Watch modelsto choose from, there really isan Apple Watch for everyone. Now let’s talk about what Apple Watchis doing to protect the environment.Apple’s commitment to the environmentspans everything we do, from how we design our productsto the materials that go in them to how they’re manufactured. And here’s Lisa to sharesome of the many things Apple is doing to reduce our environmental footprint. We’re proud that all of our corporateoperations worldwide are carbon neutral. And we’ve done it by replacingdirty energy with clean renewable power. All of our offices,retail stores and data centers run on 100% renewable energy. We’re also proud that we’ve cutour comprehensive carbon footprint by 35% since 2015. And you may have heard we’re now takingour environmental commitment even further, starting with a promise. By 2030, Apple will be 100% carbon neutral for our entire end-to-end footprint, including our supply chain and products.To keep our promise, we’re focusing onnot just the energy we use but the materials neededto make our products. Let’s take a look at Apple Watch. Beginning last year,our aluminum watch cases are made with 100% recycled aluminum. And for Series 6, we’re now using 100% recycled rare earth elementsand tungsten in the Taptic Engine. And we go to great lengths to make sure our productsare free of harmful chemicals. Like all of our products, Apple Watch is free of BFR,PVC, beryllium and mercury, and the display glassis made without arsenic. And all of the fiber in our packagingcomes from recycled sources or responsibly managed forests. Sometimes, it’s not what we makebut what we don’t make that counts. We know that customers have beenaccumulating USB power adapters, and that producingmillions of unneeded adapters consumes resourcesand adds to our carbon footprint. So this year, we are removingthe USB power adapter from Apple Watch. We’re also helpingour Apple Watch manufacturing partners transition to renewable energy. That, combined withremoving the power adapter, will result in eliminatingthe carbon equivalent of over 50,000 carsfrom our roads per year.We have lots more to do,and we’ll have lots more to share in the months and years to come. Now back to Jeff. These actions are significant and lasting, and I’m proud of the great workApple is doing to protect our planet. So that’s our lineup. Apple Watch Series 6with the new blood oxygen sensor, the most advanced Apple Watch yet. And the very capable and affordableApple Watch SE. You can order both today,and availability starts this Friday. To celebrate the launchof the new Apple Watch Series 6, we created a video to show youjust how far the watch has come. And here it is. [woman narrating]Imagine a future where one day, machine learning will give youthe power to track your sleep. -Imagine—[woman] Excuse me, ma’am? [narrator] Yes, can I help you? Yeah, this already does that. [narrator] Oh. I didn’t know that. Well, now you do. Okay. Let’s try this again.It’s all right. I’ll start again. Imagine one day, a tiny devicewith an optical sensor will send you an alertif your heart rate is too low.[woman 2] Psst. Yes? What? -[whispering] It already does that.-What? Oh. Okay. Well, how about we’ll send youan alert if your heart rate is too high? It already does that. All right. Let’s try something new. We’ll send you an alertif you’re someplace that’s too loud. -[watch chimes]-I just received one of those alerts. Really? [shouting] Well, you shouldprobably find a quieter place, sir. You should probablymind your own business. [groans] Okay. -Imagine one day in the future—Hold on. -No, no, no! Let me finish.-One second. -You’ll be able to take an ECG—It already does that. “It already does that.” -I heard that.-Good. What about continuouslytrack your elevation? Does it do that? -Does that.-Right. Got it. -Does that.-Thank you. -Does that.-Yep. Heard it the first time. -Encourages you to stay fit.-Does that. [watch chimes] Okay. I get it.You’re fit. Uh, I don’t know.Will it automatically call 911 if a bear chases you off a cliffand you take a hard fall? Huh? -Yeah. Already does that.-Seriously? Yeah. Seriously. You gotta be kidding me. Okay, okay, okay. I got it.Let’s go from the top! Imagine a day, a future– Imagine a future, one day, tiny device,blah, blah, blah, that uses red and infrared lightto measure your blood oxygen level. Yes, what? No, no, no, no. Don’t you dare say it. -[no audible dialogue]-I’m sorry. I can’t hear you! [watch chimes] Very cute. Well, that was fun. Since the beginning, one of the most profound impactsApple Watch has had is helping people be more active. We’ve been working on something that will motivate and inspire youeven more on your fitness journey. And here’s Jay to tell you all about it. Being more active is one of the mostimportant things we can do for our health. So over the years, we built a rangeof features on the Apple Watch designed to motivatea wide variety of users. We hear from peoplewho’ve become healthier just by closing their Activity Ringseach day and friends and familywho are able to motivate each other and stay connected even from far awaywith Activity Sharing.And then there are our most competitiveApple Watch users, who love earning awardsand challenging each other to get fit. One of the Apple Watch’s most popular appsis the Workout app, which has been finely tunedwith powerful algorithms that accurately trackthe most important metrics for all the workouts you do. This year we wanted to push the Apple Watch workout experienceeven further, so we’re creating amazing workoutswith incredible music, delivered by the world’s best trainers. This is the first fitness servicebuilt around Apple Watch. And we’d like to show it to you now. [“Go Time” by TYPO.S playing] Workout, trainer, time, music. [breathing heavily] You’re halfway! -Workout.-Trainer. -Time.-Music. -Love it!-Nice work! -You did great!-See you tomorrow. [man] Workout. Trainer. Thank you for sweating out with us. [man] Time. Music. Introducing Apple Fitness+, a new service for Apple Watch designedto inspire you to get fit and stay fit. The entire Fitness+ experienceis powered by the Apple Watch in some really cool ways. Let’s take a look at how it works.Apple Watch owners love seeingall their metrics right from their wrist during a workout. The watch’s sensors makes it possibleto see your heart rate, calories burned, pace and distance. And that data helps keep you motivatedand on track, which is awesome. With Fitness+, you simplychoose the workout you want to do from the catalog of videoson your iPhone, iPad or Apple TV. And when you start the video, it automatically startsthe correct workout in your Apple Watch Workout app. And it sends those metrics in real time right to the screenyou’re viewing the workout. So you have all of your data on your wristand on the screen in front of you, and your metrics come to lifeto keep you motivated. For example, when the trainer reminds youto check your heart rate, your numbers get larger, making it easyto see the details you need. When you’re in the middleof a tough interval, you see a countdown timer to motivate youto push through every last second.Your Activity Rings are alsoright on the screen, so you can see how your workoutis helping you make progress towards closing your rings for the day. And if you happen to closeone of your rings in the middle of your workout,you won’t miss the celebration. You’ll see it in real time,right on the screen.When the workout is over,you get a comprehensive summary. And all of that data capturedfrom your watch’s sensors is shown right on the summary screen: calories burned,average heart rate, distance, pace, even your current Activity Rings. Of course, there’s a lot moreto the experience. Fitness+ is launchingwith the most popular workout types, so there is something for everyone: yoga… cycling… dance… treadmill walk and treadmill run… strength… core… HIIT… rowing… and even mindful cooldowns. You can do the workoutswith any brand of equipment, and many of the workoutsrequire just a set of dumbbells or no equipment at all. Of course, you can do themwherever it’s convenient for you: at home…The gym… outside… or even when you’re traveling. We think the flexibilityto do the workout you love when you want and where you want makes Fitness+the perfect workout companion. Each week,our incredible trainer team will deliver a wide variety of workoutsfrom the Fitness+ studio to help keep you engaged. That’s fresh, new workouts every weekacross a range of times and instructors. And of course, the trainers will havethe best music to keep you motivated, whatever your musical taste: from Latest Hits and Hip-Hopto Latin Grooves and Top Country. And if you’re alsoan Apple Music subscriber, it’s easy to save the playlistsfrom Fitness+ and then listen to them laterin Apple Music, whether you’re working out or not. And if you’re brand-new to fitness, or it’s been a whilesince you’ve worked out, there’s an absolute beginner programbuilt right in. The program will help you get started, learn the basics of movement and fitness, and get you safely readyfor the studio workouts. We wanted to make it easyto find all the workouts you love in Apple Fitness+, so they’re all locatedinside the Fitness app on the iPhone right in the center tab.And you can access the same workoutsfrom the new Fitness app on your iPad and Apple TV. To quickly get to your next best workout, you’ll find recommendationspersonalized just for you. Intelligent suggestions will make it easyto find what you like and also encourage you to discovernew trainers and new workouts to balance out your routine. And that’s Fitness+. You get ten different typesof studio workouts, so there’s something for everyone, incredible music built into each workoutto keep you moving, and the world’s best trainers. Whether you work out every single day, want to adda little more fitness to your life, or you just want to get started, we think Fitness+ is gonnatake your workouts to the next level with convenience,expert coaching and inspiration, and it’s all powered by Apple Watch. As with all ofApple’s products and services, we’ve designed Fitness+with privacy in mind.All your Fitness+ workout recommendations are powered using on-device intelligence, and when using Fitness+, neither calories, nor the workoutsand trainers you choose will be stored along with your Apple ID. The price is $9.99 per month or just $79.99 for a whole year. And your family will also be able to enjoyFitness+ for no additional charge. Fitness+ will be availablein these countries at launch, the service will be availablebefore the end of the year, and for those purchasinga new Apple Watch, you get Fitness+ free for three months to help you make 2021your fittest and healthiest year ever.And now, I’d like to hand it over to Lorito share some more exciting news about our services. Apple Fitness+ joins our collectionof world-class subscription services that enrich our customers’ lives. These are services that so many of us,and our families, use every single day, and we want to make it easyfor everyone to discover and enjoy them. So today, I’m excited to introduce… Apple One. Apple One gives you and your familyall the services you love in one simple plan. It starts with iCloud, the essential service that safely storesyour personal photos, videos and files so you can access them from anywhere. Apple Music, where you can stream 70 million songsfrom all your favorite artists. Apple TV+,with Apple Original series and films which have been nominated for 18 Emmysin just the first year. Apple Arcade, with over 100 incredibly fun gamesyou can play anytime, anywhere. Apple One also includes Apple News+, with leading newspapersand hundreds of magazines. And of course, Apple Fitness+, with its immersive studio workoutspowered by Apple Watch.Apple One makes it easyto get all these services and find the one planthat’s right for you, starting with the Individual plan,which offers the best of entertainment, including Apple Music, Apple TV+,Apple Arcade, plus 50 gigabytes of iCloud. The Family plan lets you shareall these services with up to five members of your family, plus 200 gigabytes of iCloud. And in countries where available,there’s Premier, which adds Apple News+, Apple Fitness+ and a massive 2 terabytes of iCloud. It’s everything for the entire familyfor one incredible price. Apple One will be available this fall,and it includes 30 days free, so you can try any of the servicesyou don’t already have. That’s Apple One. Now back to Tim. Now let’s turn our attention to iPad. I love my iPad because it issuch an incredibly versatile device. Powerful and easy to use, it enables all of us to doso many meaningful things every day. And now more than ever,iPad has become even more important, keeping us close to the ones we lovewhen we can’t be there in person, helping students learn remotely, helping people express and sharetheir creativity, reshaping how the world communicates.And iPad is providing a critical lifelinefor doctors, nurses and patients. Its versatility is what makes iPadsuch an essential device. With the power of the App Storeand over a million iPad apps, the iPad can dowhatever you need it to do. We’re inspired to see how iPad’s impacthas been felt across the world. This year marks the ten yearssince we shipped our very first iPad. And in that time, it has become one of the most successfulconsumer electronics products ever. We’ve now sold over 500 million iPadsto customers around the world. And more and more new customersare just discovering iPad for the very first time. In fact, more than half of our iPad customersare buying their very first iPad. That’s just incredible! And users love their iPads. iPad has been ranked number onein customer satisfaction for ten straight years– every year since it launched. Our users are doing more than everwith iPad, so we continue to push iPad forward. This is a big year for iPad. Earlier this year, we madesome great updates to the iPad Pro, including the A12Z chip, new pro camera system, LiDAR Scanner and so much more.Today, we’re updatingthe rest of our full-size iPad lineup, starting with our most popular iPad. And here’s Ted to tell you more about it. We’re incredibly proud of the role iPadis playing in the lives of so many people. Users love our iPad 7th generation because it delivers a beautiful10.2-inch Retina display with support for Apple Penciland the full-size Smart Keyboard all in a thin, lightand affordable design. And our customers loveall the things they can do with it, from taking notesas they learn something new to playing their favorite game. So this year,we’re taking its beloved design and cranking up the performancewith this… the new iPad 8th generation. It’s more capable than ever, and it starts with the A12 Bionic. This chip is a powerhouse. It features a powerful CPUand superfast GPU. Compared to the already fast chipin last year’s iPad, it has a 40% faster CPU and delivers a massive two-times jumpin graphics.This extra performance is great for everything fromworking with high-resolution content to immersive gaming experiences. And compared to the competitionover the last year, it’s not even close. This new iPad with the A12 Bionicis up to two times faster than the top-selling Windows laptop, it’s up to three times fasterthan the top-selling Android tablet, and it’s up to a whopping six times fasterthan the top-selling Chromebook. iPad leaves the competition in the dust. And all that power is deliveredin a thin and light design that’s super portable with great camerasand all-day battery life.Now, our A-series chips aremore than a CPU and GPU. They include powerful custom technologies, like the Neural Enginefor machine learning, which comes to our most popular iPadfor the very first time. It’s capable of processingup to five trillion operations per second. And it powers some magical experienceson iPad, like allowing you to instantly transformthe color of your photos or even analyze your tennis game and provide real-time statslike ball speed and body positioning. Altogether, the A12 Bionictakes performance to the next level and makes iPad more powerful than ever. Now let’s talk about accessories. They expand the versatility of iPad. iPad 8th genworks with the full-size Smart Keyboard and keyboards from Logitech, like the Combo Touch with trackpad and the Rugged Combothat’s so important for schools. And of course, this new iPad workswith one of our most beloved accessories, Apple Pencil. With its incredible precisionand low latency, plus features likepressure sensitivity and tilt, it’s the gold standard for creativity and enables artiststo bring their vision to life. And we’ve seen it become an essential toolto journal and take detailed notes.We’re blown awayby what we’ve seen people create with Apple Pencil on iPad. There’s really nothing else like it. And taking the Apple Pencil experienceto a whole new level is iPadOS 14, which addspowerful new pencil capabilities and other new features as well. Let’s see it in action. iPadOS 14 makes iPad even more intuitive,fun and productive, because you can get your work donejust about anywhere. Handwritten text is just as powerfulas typed text. iPadOS even understands what you write, letting you take quick actionswith just a tap. As you sketch, shape recognition helps you drawperfect circles, stars and more. Smart Selection understands the differencebetween handwriting and drawings, making it easyto select only what you want and paste your handwritten notesas typed text into another app. New compact UIs meanyou can stay focused on the task at hand. And we know,once you start using Apple Pencil, you’re not gonna want to put it away. So, we have Scribble, which lets you handwriteinto any text field, even straight into numbers…Or to add a final thoughtto that document you’ve been working on. The new iPad and the power of iPadOS 14are an amazing combination, making it possible to express your ideashowever you want to, wherever you are. With iPadOS 14, the already amazing experienceof Apple Pencil gets even better. These powerful handwritingand note-taking features join a host of other new features that continue to pushwhat’s possible on iPad. And it all runs beautifullyon the new iPad 8th generation with its 10.2-inch Retina display, huge performance boostfrom the A12 Bionic, keyboard and pencil support, great cameras and so much more. And it starts at just $329. And it’s just $299for our education customers. Nothing else deliversthis level of performance and capability at such an affordable price. Customers can orderiPad 8th generation today, and it will be availablestarting this Friday. Now back to Tim. iPad 8th generation,with its huge boost in performance, and the incredible features in iPadOS 14 will enable even more peopleto do more amazing things. And that’s not all. As I told you, we’re updatingour entire full-size lineup. So that brings us to iPad Air.IPad Air was designed to deliverpro features at a very affordable price. And today we are thrilled to introduce an all-new,completely redesigned iPad Air. And here it is. [“Heybb!” by binki playing] This is the new iPad Air. And to tell you all about it,I’d like to hand it over to Laura. The new iPad Air startswith a gorgeous design. The all-new thin and light enclosureand narrow border design features a beautiful all-screen display. Each element of iPad Airis meticulously crafted, from the precisely machined top button to the sculpted detail around the camera. And the new iPad Air designcomes in five gorgeous colors, including a new rose gold,green and sky blue finish. Our customers are going to lovethese colors.And this new design featuresa stunning Liquid Retina display. In the same footprint as the previous Air, the new iPad Air features a larger,10.9-inch Liquid Retina display with a resolution of 2360 by 1640. That’s over 3.8 million pixels for extra-crisp text and photos. And, it has advanced display technologieslike full lamination, wide color, True Tone and an anti-reflective coating that, combined,deliver an amazing visual experience. To give our customersthis beautiful all-screen design meant finding a new homefor one of the most popular features: Touch ID. So we designed a next-generation Touch ID and integrated itright into the top button. This provides convenientand secure authentication while allowing the displayto extend on all sides. This is the smallest authentication sensorwe have ever designed, and it delivers the same performance,ease of use and security you know and trust from Touch ID. The technology under the buttonis really amazing. It uses a sapphire crystal lensand next-generation custom sensor that more efficiently capturesthe details of a fingerprint. And it uses a faster Secure Enclave to more quickly authenticatethe fingerprint data.And using it is as simple as ever: just touch the top buttonto unlock your iPad, log in to apps or use Apple Pay. It’s fast, easy and secure. Another reason customers love iPad Airis its performance. So we’re debutingan incredibly powerful new chip which is going to give the new Aira huge leap in performance. To tell you more, here’s Tim Millet. I’m super excited to tell youabout the powerful new chip we built into the new iPad Air: our latest A-series processor, A14 Bionic. Our goal is to build chipswith industry-leading performance, powerful custom technologiesand extremely efficient use of energy to make every one of our productsbest in class. One way we do thisis by aggressively adopting cutting-edge silicon process technologyyear after year. And now with A14,we’ll be the first in the industry to use the breakthroughfive-nanometer process technology. The incredibly small scale of this processchallenges the laws of physics.In fact, we’re talking abouta scale so small, the dimensions of these five-nanometertransistors are measured in atoms. This means we were able to pack11.8 billion transistors into A14. That’s an increase of nearly 40%over our seven-nanometer chip. We use these additional transistorsto deliver new features, increased power efficiencyand increased performance in nearly every aspect of the chip. A14 Bionic includes a big updateto our CPU. Our architecture runsmore instructions in parallel, resulting in great performanceat lower power. And it integrates large,high-performance caches sized to meet the needsof the most demanding applications. For A14’s powerful new six-core design, this results in an enormous 40% increasein CPU performance compared to the previous iPad Air. A14 also featuresour newest GPU architecture, scaled to deliverthe maximum sustainable performance at the lowest possible power– an approach that also allows us to deliverindustry-leading peak performance when it’s needed most. For A14, our new four-core design delivers a 30% increasein graphics performance as well.And when you comparethe new iPad Air with A14 to the best-selling laptopin its price range, a device nearly three times thickerand four times heavier, the new iPad Air has up to two timesfaster graphics performance in its incredibly thin and light design. So for customers using iPad Airfor performance-intensive apps like editing 4K videos,creating works of art or playing immersive games, the incredible performance of A14can handle them all with ease. In addition to the blazing-fast CPUand GPU, A14 is loaded with custom technologiesthat drive the unique iPad experience, like a much faster Neural Engine, which will make iPad Air more powerfulfor machine learning.By doubling the number of coresto build a 16-core architecture, the Neural Engine in A14 is capableof executing an amazing 11 trillion operationsper second. This increases ML performance by up totwo times over the previous generation. In addition, our CPU is further optimized with second-generationmachine learning accelerators, which come to iPad for the first time and accelerate the matrix multiplicationfrequently used in ML computations at up to ten times fasterthan the previous Air. Now, the combinationof the new Neural Engine, the CPU ML acceleratorsand our high-performance GPU deliver breakthroughmachine learning capabilities to elevate apps built on Core MLto an entirely new level of performance. So that’s the new A14 Bionic. It delivers big performance updatesfor the CPU and GPU, makes iPad Air much more powerfulfor machine learning and also features the latest ISPfor higher-quality videos and photos and even faster Secure Enclavefor Touch ID.This is by far the most advanced chipwe’ve ever made, and we’re thrilledto bring it to the new iPad Air. Now back to you, Laura. Wow, the A14 is a huge leap forwardin performance. And we’ve worked witha number of developers to see what they can dowith the new iPad Air. So let’s take a look. I’m Karim Morsy.I’m a developer of djay Pro AI. djay Pro AI is an app that brings allthe tools of a professional DJ to iPad. The A14 Bionic allows us to buildintelligent features into the app. You touch the record,and then you start scratching. You can actually scratch in the air. It just blows our mindthat this is possible now. Hi, I’m Alexey from Pixonic,developer of the game War Robots. The A14 Bionic chip allows usto deliver console-level graphics on a device you can hold in your hands. It’s quite amazing to have a real-time,six-versus-six multiplayer game running on iPad at 60 frames per second.For example,the textures are much more detailed, the shadows are dynamic, and reflections are more realistic. It looks amazing. I’m Andrius, and we’re from Pixelmator. Pixelmator Photo is a photo editing appfor enhancing photos. So I think everyone’s seen the movieswhere somebody’s pointing at a screen, and goes, “Okay, zoom in on that.Now, enhance.” And now I’ve brought that to iPad. The Apple Neural Engineallows us to build functionality we never thought possible. The ML Super Resolution featurefinds individual details: edges, colors, gradients, textures, and it combines it back in an image. Now, we can build intelligent featuresinto the app. The possibilitiesare just endless with this. [record scratches] With the A14 chip, the new Air is going to bringincredible performance to customers looking to step upto a more powerful iPad. And there’s more. Another great featurewe’re bringing to iPad Air is USB-C. USB-C increases data transfer speedsup to 5 gigabits per second. That’s a tenfold jump in performanceover the previous Air. It provides a fast connectionto a host of external devices, like cameras, drivesand external monitors up to 4K.The new Air also includesgreat cameras front and back. The front 7-megapixel FaceTime HD camerasupports Smart HDR, improved 1080p video captureand better low-light performance for really high-quality video calls. And on the back is the same12-megapixel camera used in the iPad Pro, with focus pixels and a larger apertureto capture incredibly sharp photos and stunning 4K video, enhanced withimproved video stabilization, so the photos and videosour customers take with the new Air are gonna look better than ever.And to elevate the audio experience,we’ve redesigned the speaker system, providing stereo audio in landscape mode. Great for kicking back and enjoyingyour favorite movies and TV shows. The new Air also workswith our amazing accessories, including Apple Pencil, which attaches magnetically to the sidefor pairing, charging and storage, and the beautiful Magic Keyboard, with floating designand built-in trackpad. So this is the new iPad Air, featuring a 10.9-inchLiquid Retina display, next-generation Touch ID, a huge boost in performancewith A14 Bionic, USB-C, advanced cameras, Wi-Fi 6 and LTE that’s 60% faster.This is by farthe most powerful iPad Air ever. Let’s check it out. [electronic music playing] So that’s the new iPad Air, and we can’t waitto get it into our customers’ hands. It’ll start at $599. It will be available beginning next month. And finally, we’re very proud that the new Air and eighth-generation iPadhave been carefully designed to have minimal impact on the environment and supportour overall net zero carbon goal. Both iPads use100% recycled aluminum enclosures, and all of the wood fiber in the packagingof both iPad models is recycled or comes from responsibly managed forests. Both iPads use 100%-recycled tin solderin their main logic boards and are free of harmful substances. So while our work here is never finished, we’re proud of the progress we’ve madewith these new products. So today, we haveour most advanced iPad lineup ever. It’s really a huge year for iPad: an incredible new iPad Air deliveringmore pro features to even more customers, an iPad 8th generationwith massive jump in performance, together with the latest iPad Pro and the mighty iPad mini, combined with the advanced featuresin iPadOS 14 make these by far the most excitingiPads we’ve ever shipped.Now back to Tim. What a great day of announcements. We will also be releasingmajor OS updates tomorrow, beginning with iOS 14: a huge release that transformsthe core experience of iPhone with redesigned widgetsright on the Home screen, a new way to organize your appswith the App Library and a new and even faster way toexperience apps the moment you need them with App Clips. iPadOS 14, which lets you doeven more with Apple Pencil, provides huge improvements to iPad apps and takes the iPad experienceeven further. watchOS 7 provides a whole new wayto discover and share watch faces, a new Sleep app,automatic handwashing detection and provides additional workoutsand fitness metrics. And tvOS 14, which makesyour big-screen experience even better with improved Picture in Picture, audio sharing with AirPods,Apple Music lyrics, secure camera feeds from HomeKitand multiuser gaming support. All of these new releaseswill be available tomorrow. And all of the products we announced todaywill ship with these OS updates. Thank you all for joining us. At Apple, our mission is to designproducts and services that empower and inspire you.And we’re so excited to see what you’ll do with all of the new innovationsintroduced today. Everyone take care,stay safe, and have a great day..

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